From the most successful FMCG companies to the smallest manufacturing companies know & understand the importance of market research. It is a relatively recent phenomenon in the Indian real estate space that the real professional property developers have woken up to the crucial aspect of research and analysis of not only the macro market scenario but the micro market conditions that they plan to develop any kind of real estate in.
This could include any kind of real estate - residential, commercial, retail, etc. The driving factor for any development has to take into account the demands of that particular market including the lack of particular segments of properties. For example, a particular location could be ripe for the introduction of smaller apartments due to the oversupply of the bigger ones or vice versa.
A basic research could also provide inputs like the average comfortable budget of an individual for a particular market or the preference of a gated community or even the preference of an absolute no frills property in some cases. A property developer would be well advised to understand a particular market before breaking ground (pun intended).
Igotmydeal.com's research department collates information on markets, infrastructure plans and price trends to help you plan, position, launch and price your property developments accurately..